Xoom A PayPal Service
Xoom offers users of both mobile and desktop the ability to send money to loved ones around the world. The system our product team worked out was the simplest of any of the competitors for return users. From the “My Recipient” screen, users could simply select Send Money, Reload a Phone, or Pay a Bill for that recipient and be taken through one step to complete sending money to over 50 countries.
When we added Reload and Bill Pay to our Send Money offering, the product team wanted scalable way to offer multiple services to our users, while considering adding up to 9 services.
We came up with a springboard under the recipients name that would allow for up to these 9 services, starting with the base three, including Send Money, Reload, and Pay Bills.