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Wells Fargo App Home 2012-2016


Wells Fargo Bank had a mobile app they wanted to update from late 2000 non-native code (wrapped), to an updated look and feel of the non-authenticated (non-logged in) experience for their over 17M users.



The former app only allowed for login, ATM finder, and other limited offerings. The marketing team wanted to be able to serve offers on the home screen of the app, and most departments (loans, lines of credit, accounts, etc) wanted in on the home page of the app. This offered a particular challenge: How do you allow, potentially all the offerings to appear on the home page of the app?



Created a fully responsive solution, with a tile system which allowed teams (loans, lines, accounts, etc) to offer a “Tile” to their products and service. The tile system was first introduced by UX and development. Later the brick style tiles were converted to a Windows mobile look and feel by the visual team.