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I’m Adam, a mobile and web user experience designer, working and living in San Francisco. From 97-07 I managed clinical workflow at UCSF, and designed several division websites including a patient portal for SF General. I left UC to begin consulting in order to learn team dynamics, and get into as many design challenges as possible. Over those 4 years I was blessed to work with great people at great companies, helping teams design great products and solutions which have been used by millions of people.


After consulting, I worked at Xoom, a PayPal service as a full time UX on their mobile app team. I currently work as a mobile web designer for Salesforce.com.


My process on projects usually starts with competitive analysis, then, once we have an idea on a set of screens, I’ll move on to Information Architecture (IA Flow). IA starts with a user flow to understand who will be using the product (usually a new or return user, but varies), a page flow (what we’ll be designing in the form of boxes and arrows), and corresponding wireframes. I’ll iterate on these wireframes with the product managers, prototype once we have a solid idea, then put the design through usability testing. Once we have a solid solution, I’ll prepare documentation for hand off to visual designer(s) and the development team. The document we deliver with the Flows and Wireframes is called a blueprint. I have a full 31 page blueprint available on the CSR page for you to look at if interested. You can also see several flows on my IA page.


As a registered mentor for the IxDA and IAI, I offer one hour mentoring to anyone who is curious about the process of Information Architecture and User Experience Design. You can find me speed mentoring (6 mentoring’s over 2 hours) for Cascade SF bi-monthly.


I play bass guitar with friends as often as possible. I jam most Mondays with my band, The Wooks, hang out and play some weekends with friends in Lucas Valley / West Marin, and a few times a year, live with my band, The Aftershocks.


CONTACT: adam @ this domain